Adobe Target Single Page Application (SPA) Implementation
Led the implementation of Adobe Target in a React SPA, resolving data layer timing issues, enabling A/B testing, and improving targeting capabilities, resulting in a 60% reduction in test implementation time.
Objective
Lead technical stakeholders to implement Adobe Target within a React Single Page Application (SPA) focusing on the resolution of data layer timing issues the prevent business teams from conducting A/B test on dynamically rendered content.
Approach
- Creation of technical solution designs
- Run proof of concept/proof of value
- Stakeholder management and consensus for solutions
- Lead engineering groups to implement solutions
- Enable capability and build solutions
- Test and validate solutions
- Provide ongoing solution support
- Run business review/return on investment sessions
Outcome
Successfully coordinated between technical teams, marketing stakeholders, and Adobe implementation specialists to deliver a cohesive solution that implemented Adobe Target within the React SPA environment and resolved critical timing issues in the data layer implementation, ensuring accurate tracking and targeting functionality.
Business Impact:
- Enabled marketing teams to conduct sophisticated A/B testing on dynamic content
- Improved targeting capabilities for personalized customer experiences
- Reduced implementation time for new tests by 60%
Technical Architecture Achievements:
- Developed robust integration between Adobe Target and React SPA
- Implemented efficient state management for dynamic content updates
- Created reusable components for faster future implementations
Ready to make tech and your team work with you, not against you?
It’s time to take control, overcome the software limitations in your organisation and win back your workday.