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Adobe Campaign OnPrem Implementation

Designed and implemented a comprehensive Adobe Campaign on-premise solution, achieving stakeholder approval, optimizing data architecture, and establishing automated marketing infrastructure, resulting in reduced campaign deployment time and improved data-driven decision-making.
Adobe Campaign OnPrem Implementation

Project Type: 

Business

Year: 

2018

Industry: 

Utilities

Duration: 

12 Months

Services: 

Roadmap, Requests, Catalyst

Role:   

Solution Architect, Lead Engineer, Data Engineer

Objective

Design, architect, and implement a comprehensive Adobe Campaign on-premise solution, successfully obtaining endorsement and approval from internal risk assessment teams and governance stakeholders. Collaborate extensively with data engineering teams to develop and optimise the data model architecture, establish robust data feeds, and ensure data quality and compliance. Partner closely with campaign managers to thoroughly map out customer journeys, design effective email campaign strategies, and configure the technical setup of automated marketing campaigns while maintaining best practices for deliverability and engagement metrics.

Approach

  1. Creation of technical solution designs
  2. Run proof of concepts/proof of value
  3. Stakeholder management and consensus for solutions
  4. Lead engineering groups to implement solutions
  5. Enable capability and build solutions
  6. Test and validate solutions
  7. Provide ongoing solution support
  8. Run business review/return on investment sessions

Outcome

We successfully set up Adobe Campaign and connected it with Adobe Analytics. This created a strong system for automating marketing activities. The new setup helps the team track customer interactions, measure how well marketing campaigns perform, and make better decisions based on data. The system is also flexible enough to grow and adapt as the business needs change.

Key outcomes:

  • Obtained full approval from risk assessment teams and governance stakeholders for the solution architecture and implementation
  • Developed and deployed optimised data model architecture with robust data quality controls and compliance measures
  • Established automated marketing campaign infrastructure with comprehensive tracking and reporting capabilities
  • Delivered comprehensive knowledge transfer and documentation enabling internal teams to manage the platform independently
  • Created reusable campaign templates reducing setup time Key Achievements:
  • Reduced campaign deployment time through automation and streamlined workflows

Apps

Adobe Analytics, Adobe Campaign Manager, Adobe Tags (Launch), Atlassian Confluence, Adobe Analytics Triggers

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