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Consolidate Adobe Experience Platform (AEP) Instances

The project aims to consolidate multiple Adobe Experience Platform instances into one, enhancing data flow, cross-brand sharing, and reducing costs while overcoming technical challenges related to historical data preservation and migration.

Project Type: 

Technical

Year: 

2024

Industry: 

Finance

Duration: 

6 Months

Services: 

Roadmap, Requests

Role:   

Data Engineer, Lead Engineer, Solution Architect

Objective

Combine multiple brands, each with their own Adobe Experience Platform instances, into a single Adobe Experience Platform instance to streamline data flow solutions, facilitate cross-brand data sharing, lower the security risk profile, and reduce licensing costs.

Approach

  1. Creation of Current State to Target State Roadmap
  2. Creation of Technical Solution Designs
  3. Enable Capability and Build Solutions
  4. Gain Approvals with IT Security Groups
  5. Gain Solution Endorsement with Governance Groups
  6. Lead Engineering Groups to Implement Solutions
  7. Provide Stakeholder Handover
  8. Run Proof of Concepts/Proof of Value
  9. Stakeholder Management and Consensus for Solutions
  10. Support Cost Benefit Review
  11. Test and Validate Solutions

Outcome

The project encountered a range of technical challenges, particularly in preserving historical analytics data and migrating existing target activities. However, the consolidation effort significantly reduced the time to go live for brands that were in the early to mid stages of their implementation. These brands were able to leverage existing integrations and workflow patterns, thereby avoiding common platform pitfalls and accelerating their deployment timelines.

Apps

Adobe Analytics, Adobe Analytics Workspaces, Adobe Audience Manager, Adobe Campaign Manager, Adobe Customer Journey Analytics, Adobe Data Feeds, Adobe Data Governance, Adobe Data Stream, Adobe Experience Manager, Adobe Experience Platform, Adobe Realtime Customer Data Profiles, Adobe Tags (Launch), Adobe Target, Atlassian Confluence

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