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Content Testing and Targeting on Mobile - Adobe Tags/Analytics WebSDK Implementation on AEM and Mobile Apps

Implemented Adobe MobileSDK across mobile apps and React SPA, consolidating multiple Adobe solutions into a single tag, improving performance and data collection, while enhancing customer experience delivery and establishing a unified data pipeline for future personalization capabilities.

Project Type: 

Technical

Year: 

2024

Industry: 

Finance

Duration: 

3 Months

Services: 

Roadmap, Requests, Catalyst

Role:   

Data Engineer, Lead Engineer, Solution Architect

Objective

Enable seamless data collection and customer experience delivery through Adobe Experience Platform by implementing the Web Software Development (WebSDK), consolidating multiple Adobe tools into a single tag solution while reducing implementation complexity and improving performance.

Approach

  1. Creation of current state to target state roadmap
  2. Creation of technical solution designs
  3. Run proof of concept/proof of value
  4. Stakeholder management and consensus for solutions
  5. Gain solutions endorsement with governance groups
  6. Lead engineering groups to implement solutions
  7. Enable capability and build solutions
  8. Test and validate solutions
  9. Provide stakeholder handover

Outcome

The project successfully delivered the following outcomes:

  • Successfully implemented Adobe MobileSDK across Android/iOS apps and React single page application (SPA), consolidating multiple Adobe solutions into a single tag solution
  • Reduced implementation complexity and improved performance through streamlined data collection architecture
  • Established unified data collection pipeline enabling seamless integration between Adobe Experience Platform services
  • Enabled enhanced customer experience delivery capabilities through WebSDK implementation on both AEM sites and mobile applications
  • Achieved comprehensive data collection governance while maintaining high performance standards
    The implementation laid a strong foundation for future personalisation capabilities and enhanced customer experience delivery across mobile platforms.

Apps

Adobe Analytics, Adobe Campaign Manager, Adobe Data Feeds, Adobe Data Stream, Adobe Experience Manager, Adobe Tags (Launch)

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