Book A Call

Develop Conversion Rate Optimisation Program - Tool Option Assessment for AB Testing/Content Personalisation

Assessed website personalization tool requirements through an RFP process, evaluated major vendors, and negotiated favorable licensing terms, resulting in a tool selection that achieved 15% cost savings and a clear implementation roadmap.
Develop Conversion Rate Optimisation Program - Tool Option Assessment for AB Testing/Content Personalisation

Project Type: 

Business

Year: 

2023

Industry: 

Technology

Duration: 

3 Months

Services: 

Roadmap, Requests, Catalyst

Role:   

Optimisation Analyst, Solution Architect

Objective

Assess website personalisation tool requirements through an request for proposal (RFP) process, facilitate stakeholder decision-making on tool selection, and provide strategic guidance for optimal licensing negotiations.

Approach

  1. Support vendor licensing negotiations
  2. Creation of current state to target state roadmap
  3. Run proof of concepts/proof of value
  4. Gain solutions endorsement with governance groups
  5. Enable capability and build solutions
  6. Test and validate solutions
  7. Run continuous improvement workflow
  8. Provide ongoing solution support
  9. Run business review/return on investment sessions

Outcome

Project successfully delivered comprehensive tool assessment and selection process for website personalization and A/B testing capabilities. Key achievements include:

  • Conducted detailed requirements gathering across stakeholder groups to define essential tool capabilities and features
  • Created and executed structured RFP process evaluating 4 major vendors (Adobe Target, VWO, AB Tasty, Optimizely)
  • Developed evaluation framework incorporating technical requirements, cost considerations, and strategic alignment
  • Facilitated stakeholder workshops to review vendor demonstrations and assess tool capabilities
  • Provided detailed cost-benefit analysis and recommendations for optimal tool selection
  • Successfully negotiated favorable licensing terms with selected vendor

Final outcome resulted in selection of tool that best matched requirements while achieving 15% cost savings through strategic license negotiation. Implementation roadmap created to guide deployment and adoption.

Apps

Adobe Target, Atlassian Confluence, Gliffy, Visual Website Optimiser, AB Tasty, Optimizley

Ready to make tech and your team work with you, not against you?

It’s time to take control, overcome the software limitations in your organisation and win back your workday.

Book A Discovery Call