Developing Reporting Analysis and Optimisation of Digit Assets - Adobe Tags/Analytics Implementation on AEM sites to be AEP ready
Objective
Upgrade the legacy Adobe Analytics implementation on Adobe Experience Manager (AEM) sites across multiple brands by implementing a standardised data layer architecture and Adobe Tags for tag management capabilities.
Approach
- Support vendor licensing negotiations
- Creation of technical solution designs
- Stakeholder management and consensus for solutions
- Lead engineering groups to implement solutions
- Enable capability and build solutions
- Test and validate solutions
- Run continuous improvement workflow
- Provide ongoing solution support
Outcome
We upgraded Adobe Analytics across multiple company websites, making it easier to manage and maintain by using global naming conventions. We used Adobe Tags to smoothly roll out these changes to all sites at the same time, which helped avoid ongoing disruptions reporting. The new implementation was built to be future-proof – it can easily support with other Adobe tools if the company decides to use Adobe Experience Platform later. This upgrade not only improved the quality of Adobe Analytics reporting and improved tag management it also prepared the organisation for future growth in its digital capabilities.
Ready to make tech and your team work with you, not against you?
It’s time to take control, overcome the software limitations in your organisation and win back your workday.