Digital Analytics and Personalisation Coaching Program
Objective
Empower business stakeholders to establish and manage a digital personalization program helping them maximise tool usage, streamline processes, and implement data-driven strategies to boost return on investment.
Approach
- Stakeholder management and consensus for solutions
- Enable capability and build solutions
- Run continuous improvement workflow
- Provide ongoing solution support
- Run business review/return on investment sessions
Outcome
We held weekly training sessions and workshops to help staff members across different departments learn new digital skills. The program helped the organisation become self-sufficient instead of relying on outside help. We set up an in-house team of digital experts who could handle website optimisation and testing. Through step-by-step training, hands-on practice, and regular coaching, we helped the team build important new skills:
- Trained 10+ key business stakeholders across different departments in Adobe Target and Adobe Analytics
- Developed and implemented standardized processes for A/B testing and personalisation campaigns
- Increased stakeholder confidence in data-driven decision making, measured through pre and post-program assessments
- Established a self-sustaining optimization culture with regular testing cadence
Key Achievements:
- 30% increase in successful personalization campaigns launched by business teams
- 40% improvement in test implementation efficiency
- Created comprehensive documentation and playbooks for future reference
- Established monthly governance forums to maintain program momentum
Ready to make tech and your team work with you, not against you?
It’s time to take control, overcome the software limitations in your organisation and win back your workday.