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Marketing Automation Migration - On Prem Adobe Campaign to Adobe Journey Optimiser Migration

Migration from on-premises Adobe Campaign to cloud-based Adobe Journey Optimizer aims to enhance real-time personalization, reduce costs, and improve customer engagement through advanced journey orchestration, resulting in better analytics and faster campaign deployment.

Project Type: 

Technical

Year: 

2024

Industry: 

Finance

Duration: 

12 Months

Services: 

Roadmap, Requests, Catalyst

Role:   

Data Engineer, Lead Engineer, Solution Architect

Objective

Migration from on-premises Adobe Campaign to cloud-based Adobe Journey Optimizer to enable real-time personalisation, reduce infrastructure costs, improve scalability, and enhance customer engagement through advanced journey orchestration capabilities.

Approach

  1. Creation of current state to target state roadmap
  2. Creation of technical solution designs
  3. Run proof of concept/proof of value
  4. Stakeholder management and consensus for solutions
  5. Gain solutions endorsement with governance groups
  6. Lead engineering groups to implement solutions
  7. Enable capability and build solutions
  8. Test and validate solutions
  9. Provide stakeholder handover

Outcome

The project successfully migration of marketing campaigns and customer journeys from the on-premises Adobe Campaign environment to the cloud-based Adobe Journey Optimizer platform. This complex transformation involved carefully mapping existing campaign workflows, transitioning customer data, and re-implementing marketing automation processes while ensuring business continuity throughout the migration period.

Business Impact

  • Enhanced Real-time Capabilities: Leverage real-time customer data and behavior tracking for immediate, contextual engagement across channels
  • Reduced Total Cost of Ownership: Eliminate on-premises infrastructure costs, hardware maintenance, and manual upgrades
  • Advanced Journey Orchestration: Create sophisticated, multi-step customer journeys with AI-powered decision-making
  • Enhanced Security: Built-in compliance with latest security standards and automatic security patches
  • Improved Analytics: Advanced reporting capabilities with real-time insights and AI-driven recommendations
  • Faster Time-to-Market: Reduce campaign deployment time with intuitive interfaces and pre-built templates
  • Better Customer Experience: Deliver more personalized, contextual experiences across all customer touchpoints

Apps

Adobe Analytics, Adobe Campaign Manager, Adobe Data Feeds, Adobe Experience Platform, Adobe Realtime Customer Data Profiles, Atlassian Confluence, Gliffy, Azure, Data Lake

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