Search Engine Optimisation (SEO) Continuous Improvement Program
Objective
Establish and implement a search engine optimisation continuous improvement program, including detailed business workflows, performance monitoring processes, and knowledge transfer procedures, culminating in a complete operational handover to the client organisation. This system will enable sustainable, long-term SEO management and optimisation capabilities within the client’s existing business framework.
Approach
- Stakeholder management and consensus for solutions
- Enable capability and build solutions
- Test and validate solutions
- Run continuous improvement workflow
- Provide ongoing solution support
- Run business review/return on investment sessions
Outcome
The program resulted in improved search rankings for key terms, increased organic traffic, and enhanced internal capability for ongoing SEO optimisation. Client feedback indicated high satisfaction with both the implementation process and final deliverables.
The program achieved the following key outcomes:
- Established standardized SEO workflows and processes integrated into the client’s existing business operations
- Developed and implemented performance monitoring dashboards using GA4 and Adobe Analytics for real-time SEO tracking
- Created detailed documentation and knowledge base in Confluence for sustainable knowledge transfer
- Trained client team members on SEO best practices and continuous improvement methodologies
- Achieved complete operational handover with client team demonstrating independent capability in SEO management
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